HIS and Japan Communications announced on February 15 jointly establishing a joint venture "H.I.S. Mobile Co., Ltd." and entering the MVNO business. What is the structure of cheap SIM for domestic first foreign travelers in early May?Available in 70 countries.
Although HIS Mobile has started selling cheap SIM for domestic market from the same day as the announcement, basically this is close to the billing plan similar to that of "b-mobile" service that Nippon Express sells. Only It is characteristic that SoftBank line can be selected in addition to docomo line, but like MVNO it is the average type. It is a service for overseas planned to start on May 1st, which is not a service for domestic use as a truth of H.I.S. Mobile. It is said that the details are still being adjusted at this announcement, but the amount is 500 yen a day. At the time of service start, we will be able to use it in the top 70 percent countries and regions where Japanese people use a lot (I will be visiting Japan from abroad, so that inbound services will be developed in the future).Basically, it will cost 500 yen to use in the country you use, so it will cost 500 yen if you get in transit (waypoint), 500 yen more in addition to do it at the destination and 3G service It is not included, it is expected to be a purely 4G LTE service. For voice calls etc., it becomes styling which was divisible like "LINE etc. should be used" (Honda Inoue president of HIS Mobile).
The SIM used in this service is a general plastic SIM, but it is of a style that can be rewritten for services of each country, and launches the application in the country that you want to use and switches to that country's setting for that. However, there seems to be no setting for Japan, so in the meantime it will be replaced with Japanese SIM and overseas SIM for some models (dual SIM depending on model).
Also, applications that make use of this can also be incorporated into SIM (see below).Compared with overseas roaming of existing carriers, KDDI's "World data fixed amount" and docomo's "pack pack overseas option" starting from March 15 are 980 yen a day. It seems that you can use about 200 MB for HIS Mobile in order to consume the data capacity contracted by this service in Japan.
Recently, as the career also began to emphasize overseas use, the impact seemed to be much bigger but the conventional data unlimited roaming took about 2980 yen a day, the difference compared with the sky is history I am doing it. In addition, if normal usage is also cheap MVNO so that it can be used overseas at low cost, it will strongly appeal to users who have many opportunities to travel abroad.2The secret of the new service.
The secret is "Full MVNO" and "eSIM"So where is the secret of H.I.S. Mobile's new service? Actually, this is influenced by "full MVNO conversion" which has been a topic in the MVNO area for several years.With full MVNO, MVNO owns "HLR" (Home Location R) and "HSS" (Home Subscriber Server) managed by carrier in conventional MVNO.HLR / HSS stores user information If it is a registered server, MVNO can manage users independently and can issue / manage SIM card (currently in a state where SIM is rented from MNO and resold to users) MNO is a physical.
We will only provide networks or base stations (in the case of Japan, phone number is owned only by MNO, we will have wholesale at all).However, even if MVNO began to develop SIM cards independently, that alone did not make it cheap. According to what IIJ, which is promoting full MVNO, said at a briefing session for places, IIJ has signed a wholesale electronic communication service contract with DoCoMo for data communication, and data communication with inexpensive wholesale prices.
It can offer.Likewise, even if other companies were converted to full MVNO, it was explained that in order to communicate in the country without having to contract with the domestic MNO as well, it had to receive expensive roaming service from overseas MNO. It is not clearly stated, IIJ seems to have a good contract (it is very difficult to do) even though it is not monopoly with docomo.Nippon Express completed a full MVNO contract with Belgian "BICS SA" through its overseas subsidiary (JCI Europe Communications Inc.) in January, and this service is based on this agreement and Nippon Telegraph launched its own It is expected that the developed SIM will be issued and it will be accompanied by the MNOs of the respective countries affiliated.
The SIM itself incorporates the appearance of so-called "eSIM" in which information is rewritten by OTA, and switched with an application for smartphone just as it went to the partner country. Contract as local MVNO on a day basis instead of roaming, so that it will be cheap. For domestic use judging that it is cheaper that those who were sent to SIM for domestic use are cheaper than using roaming.Incidentally, SIM originally features "Java Card Virtual Machine" (JCVM) and OS to run Java applications, as well as memos for storing Java applications are also available. SIM provided by mobile seems to use this specification to rewrite data using SIM application.
To enter Top 10 in 3 YearsPresence of IoT in the background of full MVNOAs for full MVNO, IIJ and Nippon Express alone have completely started services that became Solacom's "Sora Com Air" and Sakura International's "Sakura's Sexual Mobile Connection". It is because the spread of IoT is on the approach to promoting the high MVNO, which is said to be billions billions each company.
IoT becomes popular, and it becomes necessary to connect it to the mobile network. Taking cars as an example, it is beginning to be obliged to install an emergency reporting system that is "eCall" of Europe and "ERA - GLONASS" of Russia abroad. If you only ship to one country, you can use a fixed SIM, rewritable eSIM, which thinks the country as a bargain by importing and exporting, etc. in rural areas is essential, and full MVNO conversion which can develop this freely is It is a big commercial opportunity.
To date Nippon Express and IIJ talked about the merit of full MVNO through IoT, but it is surprisingly unexpected that the HIS mobile service will be offered for individuals this time, I think that it is a good verification opportunity as to whether the eSIM rewriting system for IoT which will become a huge number will function fully, if I think that the number of IoT equipment is increasing more and more.Aim for entering MVNO's top 10 in 3 yearsHideo Inobo, President of H.I.S. Mobile, said, "I'd like to aim to include it in the top 10 MVNO companies as a rough guide for three years," and set the target number of users to 500,000. By the way, it is calculated that it will require 300,000 users who are on top of the MVNO share at the current floor.It is about 3 million overseas travelers handled by HIS Esu for one year, so if 17% of them are sold to SIM, the general plan can be achieved. HISI has deployed approximately 270 sales offices nationwide, and the sale started to be based here. As an emerging MVNO, it has suddenly a large-scale sales network, it is the same as MVNO, which has many store-less type.
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